Break the rules with new So Fierce!™ Mascara, with unapologetic length and clump-free, smudge-proof volume. Get lashes that push the limit for hours. And be fierce—so fierce.
New So Fierce!™ Mascara is all about major length and volume, actually giving you the look of lash extensions!
It’s clump free, flake free, and smudge-proof.
Up to 24-hour wear.
Infused with lash-lifting polymers, paraffin, and rice-bran waxes, so it quickly builds and empowers your lashes to be their absolute biggest and baddest.
The molded, tapered wand has 252 multi-layered bristles that comb and grab each and every lash (even the tiny ones!), to coat lashes from root to tip and separate with real precision.
Proof that this glossy black mascara slays it with the fierce lash look you love:
98% of women said their lashes looked unapologetically long.
96% of women saw fiercely fanned-out lashes.
Curl your lashes with one of our expertly engineered eyelash curlers to help open up your eyes.
Place the brush at the roots of your lashes and wiggle it, so you really darken and define things with the mascara formula, then draw it up to and pull through the tips.
For an even fiercer look, add a second (or even third) coat.
To define your bottom lashes, wipe any excess mascara off the wand with a paper towel, then hold the brush tip vertically and swipe from side to side.